Whirlpool brought four brands to booth W701 at KBIS 2026 in Orlando, and each one needed its own kind of screen. A walk-through tunnel for KitchenAid. Curved walls that had to bend without breaking the picture. A flat wall behind Maytag. Creative LED strip work through the Whirlpool area. Meeting rooms that had to work as rooms, not as an afterthought. One booth, five different problems, and a single install window to solve all of them in.
437 LED tiles went into booth W701, in three pitches, mounted three different ways. The KitchenAid tunnel is the big one: 234 P1.5mm GOB tiles, flown, with third-party rigging and an engineer stamp, driven by six processors and six controllers because a tunnel is effectively several surfaces that have to read as one. The two KitchenAid curved walls mix 70 flexible P1.9mm tiles with 28 flat ones on ground support, which is how you get a curve that still looks square where it needs to. JennAir's curved wall is a hybrid, part ground-supported and part window-mounted. Maytag sits on a 9-by-5 grid of P2.3mm on ground support with a custom 7.5-degree bracket. Around all of it, custom LED strip work through the Whirlpool area. We also ran the audio, built the wireless network the booth depended on, put 4K cameras into the meeting rooms, and kept a technical director, AV techs, rigging coordinators and two trucks on it from load-in on the 10th to a show that opened on the 17th.
Four brands, five LED systems, three pitches and three mounting methods went in on one runway and came back out on one. Everything on the floor was TLL gear driven by TLL crew, so when a curved wall and a flown tunnel and a window-mounted panel all had to agree on the same picture, that was one team's problem to solve rather than three vendors' to argue about.
